Team

The Condo Store executive team is committed to the principles of trust, integrity, stability and longevity.

SIMON S. MASS - Chief Executive Officer

Simon S. Mass

With over 25 years’ experience of real estate investment experience and twelve years of asset management experience, Simon has been a lead player in the high-volume pre-construction industry in Canada and internationally and has amassed over $8 billion in transactions to date.

In 2004, Simon co-founded a ten-person boutique firm that evolved into The Condo Store with over 300 sophisticated high net worth clients from around the globe.  Over the years, their investments have spread from pre-construction condominiums to a wide range of investments in the real estate industry under the watchful eye of The Condo Store Group of Companies.

In the Spring of 2013, Simon, along with John Mehlenbacher (co-founder of The Condo Store) and Scott Moffat founded The Rosseau Group.  Simon’s long-standing relationships with leading developers continues to fuel The Rosseau Group’s investment engine. Simon has relationships to real estate industry leaders in the Middle East, Europe, United States, and Canada.

To capture an even larger market share and to be an innovator in the real estate sales and marketing sector, Simon created and launched Insider Condo Club Ltd., in late 2014 along with John Mehlenbacher (co-founder). Within 6-months of operations, ICC become synonymous with orchestrating unique pre-construction broker gala events for Toronto’s brokers. Within 6-months and with over $250Million in sales, developers flocked to ICC to ensure guaranteed sell-out events. These 1-day sales events have garnered at a minimum $50M to a maximum of $135M in gross sales and have been supported by leading businesspeople in Canada including Michael Wekerle and Bruce Croxon from CBC’s hit show, DRAGONS DEN.

Further, Simon has been featured in BNN Bloomberg, Bloomberg TV, Twitter, USA Today, Wall Street Journal, Washington Post, CBS Sports, MSN, NBC, Yahoo News/Finance, Vice Media, HGTV, CTV News, Global TV, Breakfast Television, CP24, Financial Post, Express UK, The Globe and Mail, National Post, Toronto Star, Toronto Sun, Vancouver Sun, Ottawa Citizen, Le Journal de Quebec, Regina Leader Post, Toronto Guardian, The Hamilton Spectator, The Real Deal, Narcity, The Score, Reddit, Complex, Canadian Business, Canadian Real Estate, International Architecture and Design, Livabl, Toronto Storeys, Glory, El Paso Times, BarDown, Habitat, 12Up.com, Raptors Rapture, Hoops Hype, Condo Life, Condo Guide, AM770, AM980, CKPR and 105 The Beat and many other print, televised, and radio media.

JOHN MEHLENBACHER - Chief Operating Officer

John Mehlenbacher

A forward thinker in the industry with $8 Billion/18,000+ units sold with his input; his level of experience is unsurpassed. From 2012, land assembly and sales have become the new area of focus.

With a drive that’s every bit as inspiring as it is profitable for our clients, founder and COO John Mehlenbacher leads The Condo Store’s diverse team of creative and technical minds. Mehlenbacher challenges and inspires his team to create some of the industry’s most innovative solutions to marketing and selling of pre-construction properties.

A native Torontonian, Mehlenbacher jumped headfirst into the sale of pre-construction condominiums in the mid 1990’s. He started his career with the launch of 500 and 550 Queen’s Quay on Toronto’s waterfront. An early adopter of technology, Mehlenbacher was one of the first to offer the concept of one-stop-shop.

Over the next ten years, he earned a reputation for spearheading top-notch sales for Canada’s leading master planned community developer, Concord Adex developments; a firm that has been in the forefront of re-facing the Toronto skyline. Mehlenbacher’s efforts in both effecting and managing the sale of over $2 Billion / 7,000 suites was regularly recognized through several coveted industry awards.

Intrigued by the internet buzz for international property offerings, in 2004, he and a number of his associates got together to discuss the myriad of possibilities of this new medium and to assess its impact on the industry. Six months later, he expanded his services to include the utilization of interactive sales and marketing tools, linking his clients to major international developers from all over the globe, including the Far East, Dubai, and to the center of the financial World, the United Kingdom.

In 2004, John co-founded a ten-person boutique firm that evolved into The Condo Store with over 300 sophisticated high net worth clients from around the globe.  Over the years, their investments have spread from pre-construction condominiums to a wide range of investments in the real estate industry under the watchful eye of The Condo Store Group of Companies.

In the Spring of 2013, John, along with Simon S. Mass (co-founder of The Condo Store) and Scott Moffat founded The Rosseau Group.  John’s long-standing relationships with leading developers continues to fuel The Rosseau Group’s investment engine.

To capture an even larger market share and to be an innovator in the real estate sales and marketing sector, Simon created and launched Insider Condo Club Ltd., in late 2014 along with John Mehlenbacher (co-founder). Within 6-months of operations, ICC become synonymous with orchestrating unique pre-construction broker gala events for Toronto’s brokers. Within 6-months and with over $250Million in sales, developers flocked to ICC to ensure guaranteed sell-out events. These 1-day sales events have garnered at a minimum $50M to a maximum of $135M in gross sales and have been supported by leading businesspeople in Canada including Michael Wekerle and Bruce Croxon from CBC’s hit show, DRAGONS DEN.

Further, John has been featured in BNN Bloomberg, Yahoo News/Finance, HGTV, CTV News, Global TV, Breakfast Television, CP24, Financial Post, Express UK, The Globe and Mail, National Post, Toronto Star, Toronto Sun, Livabl, Toronto Storeys, Condo Life, Condo Guide and many other print, televised, and radio media.

MARK COHEN - Managing Partner (TCS Marketing Systems)

Mark Cohen

Mark has redefined client service beyond the status quo. With over $9 Billion/32,000 transactions over the lifespan of his career, his unsurpassed experience is second to none.

A founding partner at The Condo Store Marketing Systems, Cohen’s concept that good client service is as individual as the clients themselves is inherent in our business model.

His goal is to fully understand our clients’ needs, because only then can we determine how best to service them. He accomplishes this by staying in close contact with clients, and by having a hand in the day-to-day management of their business.

As Senior Vice President, Cohen provides the vision for TCS’s expansion into the in- house sales and marketing arena. A pioneer in the developer mentality of real estate sales, he has more than twenty five years of hands-on experience leading industry giants such as Bramalea Limited, Menkes Developments, Concord Adex developments, and Tribute Communities in strategic sales, marketing, design, and management, helping achieve significant success with a vast number of projects and communities, both low rise and high rise in nature. At TCS, Cohen has established a unique environment where creativity and problem solving are cultivated within the confines of a select group of clients and developments.

He leads, inspires, and ultimately challenges every architect, ad agency, and real estate strategist to imagine and create new ways to make our clients’ developments relevant to their customers needs, and to ensure that these are the very best that they can be. His inventive work has garnered industry praise and has been acknowledged by the receipt of many awards both locally and provincially. These include recognition and a large variety of substantial awards from BILD, (the former Greater Toronto Home Builders’ Association), the Durham Home Builders’ Association, and the Ontario Home Builders’ Association. Cohen was awarded the BILD’s Riley Brethour Award, a pinnacle award given annually to an individual responsible for lifetime contribution to the industry, and consistent excellence in sales and marketing in the Greater Toronto Area.

A passion for the industry and over 20 pre-construction sites currently under management, the sky is the limit as to where the company’s objectives continue.

RICH KUYPERS – Chief Marketing Officer

Rich Kuypers

Always striving for innovation, Rich brings a diverse background to The Condo Store.  As a consumer experience and marketing executive, Rich brings years of experience speaking to and building programs for consumers and businesses.  His involvement in a wide-array of marketing and business development ventures will allow him to employ broad-based business development programs and emphasize value creation and return-on-investment for the company’s consumer investors and partners.

The leadership that Rich brings to the marketing team of The Condo Store comes with foundational business processes shaped by experience with a proven system of creativity and forward-thinking goal setting. Disrupters are always around the corner and we are happy to announce that Rich plans on raising the bar and delivering a synchronized brand strategy (BX) and customer experience strategy (CX). It requires customer focus, great strategy and a brand that speaks to both customers and employees…with the past experience that includes creating more real estate millionaires in Toronto over the past 2-decades, Rich is looking at making this boutique group of individual condo investors even bigger.

Rich has lead teams in the live events and sponsorship industry for over a decade with tremendous success and results with Molson Coors Canada as well as the Manulife LPGA Classic. In his role at The Condo Store, he will be coordinating and looking to optimize, through ground-breaking media campaigns and philanthropical programs, a digital transformation of consumer client’s acquisitions. His responsibilities include building The Condo Store’s marketing strategy, continuously optimizing ROI, as well as developing the marketing team and supporting the development of the company’s content marketing strategy.

Rich believes strongly in building relationships to drive results and that win-win business programs are not only possible, but probably, when you take a human approach and truly understand all possible perspectives.

PARMISS GHOOPARANLOO - Broker of Record

Parmiss Ghooparanloo

Two decades of excellence in the Toronto pre-construction and re-sale real estate market with over $500Million in sales. It goes to prove that honesty, integrity and a full-time commitment to clients’ needs is key in this industry for continued success.

Twenty years is a very long time in any industry, especially the competitive and fierce world of International Real Estate but for Ghooparanloo, the last decade has proven to be one led by a pure commitment to achieving an unsurpassed level of success that allows her to be part of the top 1% of the Canadian REALTOR community. With an eye for architecture, interior design and arts, Ghooparanloo has captured a leading position in a niche arena, that being, pre-construction condominiums. Over the past decade, this once niche market has grown to become a leading force in Canada’s on-going world dominance in high rise construction with year after year record breaking sales achievements for Ghooparanloo and TCS.

Ghooparanloo has been recognized as a leader through dozens of industry awards for achieving phenomenal sales volume at over 25 major high-density condominium communities in Toronto. These communities have now mostly been completed and clients return on investments (“ROI”) have been well in excess of industry standards. With ROI’s ranging from 50% to 500%, it’s safe to say that clients have been in awe of their condominium investments and the continuous referrals that have come through speak volumes for Ghooparanloo’s work ethic and the TCS business model. With very little need for advertising, and the constant word of mouth referral’s garnered through her client network, Ghooparanloo has and continues to be a force to be reckoned with in this industry. News media sources regularly seek her comments and advice on market conditions.

As Broker of Record at TCS, she is in command of a stellar boutique brokerage that provides a full service, turn-key business environment for any and all real estate-based services. These include, pre-construction, new homes, re-sale, lease and property management.

TCS Realty continues to grow exponentially with Ghooparanloo’s guidance. In the coming year, with an array of new and exciting social media marketing drives, there will be huge potential for many new clients to share in the success that has and continues to be part of the TCS story.

ONKAR DHILLON - Director of Operations

Onkar Dhillon

In an industry where subjectivity reigns, Onkar Dhillon has enlisted an undeniably pragmatic approach to his involvement in over 30,000 condominium transactions over a 10 year span.

A TCS founding associate, Dhillon is the company’s longest-tenured senior manager and has led an unprecedented period of growth for TCS. In 2015, he was promoted to Director of Operations for TCS’s Marketing Systems divisions serving GTA’s premier new home developers. Dhillon’s path to leadership mirrors that of TCS itself – with his sharp focus on creativity and cutting-edge innovation, his emphasis is always about enhancing the value for our business partners, his conviction and dedication to teamwork.

Under John Mehlenbacher’s mentorship, Dhillon started his career with the launch of 500 and 550 Queen’s Quay on Toronto’s waterfront. Over the next five years, he continued his unique approach to sales and marketing analytics at Concord Adex Developments; the largest master planned community in the history of Toronto.

Within the TCS Marketing Systems division, Dhillon leads one of the industries premier Sales and Marketing teams with over 20 pre-construction sites under management and counting. Under his leadership, TCS Marketing Systems has one of the industry’s most comprehensive strategic sales programs.

Dhillon’s vision has led to a number of industry-leading innovations in integrated sales and marketing, pricing analytics, and industry specific technologies, highlighted by many of the recent successful projects undertaken by TCS Marketing Systems. He continues to provide organizational input to TCS as a whole with focus in six areas, these being strategic planning, technology, international sales/marketing, finance and administration.

A continued dedication to innovation in todays new-home marketplace is where Dhillon’s emphasis is at this time.