Earlier this year TCS collaborated with superstar comedian and actor, Russell Peters, to bring about a virtual launch of a very exciting boutique project, 181 East, to life.
A true professional, Russell went the extra mile with our CEO, Simon S. Mass, to film the unique live to air launch event as we continued to be isolated in our homes. Simon’s relationship with Russell became a lot more personal and closer after they filmed the final episode of a TSN mini-series about the Raptors and Canada after their championship win in 2018. Simon, who had experienced a great deal of international press at that time due to the $5M condo offer to Kawhi Leonard had been asked by Raptors star, Danny Green to be the Executive Producer for his mini-series.Worth noting, when we pull back the curtain a bit, productions like this take a monumental amount of time and resources by many professionals. We were excited to have it produced in the world of Covid-19 where bringing people together in person is a new challenge especially in the world of condominium investing. We hope that our clients enjoyed the show, and we know that many clients followed in the footsteps of our company principals, Simon and John and invested in this center ice, boutique North York condo project. We will update you once the project officially breaks ground in the coming year.
2020 also was a banner year for TCS as we celebrated our 15th anniversary and planned a never-seen-before client loyalty rewards program where we had our own OPRAH moment where we got to shout out “you get a car, and you…and you”. With two highly lucrative, investor friendly condo projects coming to the market in late Q3, we wanted to do something unique and different to celebrate our 15th year milestone; we made the decision to do the largest client giveaway in the history of the condo sector.
We are excited to have our valued clients visit Grand Touring Automobiles in Q1-2021 to work with their Jaguar specialists to build-out their own custom F-Pace Prestige and be one of the first group of Canadians to be driving this new generation vehicle across Ontario. The program will now see up to 100 clients receive a 24-month, all expenses paid lease. No fees, no taxes, no freight, no PDI, just a luxury vehicle as a thank you from TCS.
It goes without saying, a good number of our existing clients are medical practitioners, and we couldn’t think of a better way to say thank you for what they are doing for our community in 2020.
First responders and front line professionals have been and continue to be the lifeline of every single community across Canada and around the world during these unusal times. We have been working to put a spotlight on their massive contributions since early March when we launched our ‘Everyday Heroes Campaign' with our good friend and supporter, Michael "Pinball" Clemons. The campaign was covered by CP24 and Breakfast Television and we highlighted four amazing individuals, Masako Katsuki, Meredith Brookings, David Shellnutt and Jeremy Zuker, all nominated by their peers.
