TCS Highlights

Russell Peters Ambassador Program

TCS is proud to announce a multi-year brand ambassador partnership with long-time friend, investor client and renowned comedian Russell Peters. You may have seen the work we did in 2020 with Russell and the 181 East project virtual launch during the pandemic; we used that relationship to create a longer-term multi-platform content partnership with the legendary Canadian Comedian.

The partnership is part of our mission to continue supporting the Canadian real estate market and foster relationships with new and existing clients; we have partnered with Russell to share his unique experience in the world of real estate investing as well as his own investment experiences over his long and financially rewarding career.

Earlier in June, TCS and Russell set off on a media tour through various news outlets in Toronto. In addition to this news coverage, a big part of the partnership is video content creation, and we are in the midst of filming multiple videos in Toronto, Miami and LA. This content, which we will showcase on our website and social platforms over the coming months and years, is intended to inform, educate, and entertain our highly-sophisticated clientele with some invaluable insights into living your life to the fullest, learning from other people’s mistakes and integrity in the business community.

Russell represented TCS and spoke to our relationship and partnership at the studios of ET Canada, E-Talk, Marilyn Denis and Jamar, Global TV, Virgin Radio, OMNI, Money Sense and Wealth Professional among others.

Please visit our website to see and read more, condostorecanada.com.

If you have any questions about the partnership, please reach out to our CMO, Rich Kuypers. This is a great time for TCS and be sure to watch for social media mentions and news clips online and be sure to share them with your networks.

TCS Women Leaders

From left to right: Silvana Castoro, Serena Quaglia, Parmiss Ghooparanloo.

TCS’ story chronicles the exploits and the value of strong female leaders. We are proud and happy that these talented women were so well met in our company. There is no question that Silvana Castoro, Serena Quaglia & Parmiss Ghooparanloo are helping to lead change and innovation at TCS and TCS Marketing Systems.

Exploring new paths forward, breaking down barriers and leading by example are some of the many important work and functions by these great leaders

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TCS University Scholarships

Members of the TCS executive team recently awarded two scholarships, in ceremonies that included in-class presentations, meet and greets with student winners, and photo ops. The student group of Sydney Copping, Conner Poroszlay and Zach Shereck took TCS’ scholarship for Investment Analysis with the University of Guelph’s Lang School of Business. Natesa Bourque won the TCS Community Builder Award with Ryerson University’s Ted Rogers School of Management.

Huge congratulations to the highly-deserved winners – we wish them nothing but the best for a prosperous career. TCS believes strongly in encouraging the soft skills of business: charisma, professionalism, and adaptability are all traits of industry leaders and game changers. We loved hearing from and meeting these amazing students. Thanks to all the students for the hard work and dedication.

It's an honour for TCS CEO Simon S. Mass to have the platform and write about some of his favorite business topics and disciplines on Forbes.com.
Here's a recap from 2021

June

Copycats are an unfortunate problem in many industries, and Simon talk’s about how this issue has impacted TCS and some strategies on how to move past the frustration and get your business past the hurdles that copycats create. The bottom line is that if a business is copying your work, you must be doing something of value; but you must protect your rights.

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October

Be specific, stand out and be consistent. Those are the guidelines Simon shared about how to ensure you build a solid reputation for your business. This is a core principle of reputation building that TCS believe in, from the article, "The way I have built my reputation is through an unwavering pursuit of building relationships with clients. In my experience, this is always much more important than the transaction itself.”

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November

Difficult situations in the workplace often happen behind the scenes, and the onus is on leadership to eradicate toxic behavior for the sake of employees' morale and enjoyment of their work. Simon discussed how to ensure you avoid toxic work environments.

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Garlin Louie Joins TCS as VP, Strategic Partnerships

TCS welcomed a new member this quarter. Garlin is a great add for the firm and we are looking forward to welcoming him to the team and working on some truly great partnerships and programs.

Garlin has been instrumental in our sector in the areas of land development, marketing, sales, and commercial leasing throughout the Greater Toronto Area for over 20 years. In the sales, marketing, planning, and project operations side alone, he has been directly involved with over $6 billion in combined sales revenue.

Garlin has been involved in the marketing, sales, and planning of over 15,000 units in individual, multi-phased, and master-planned projects. Garlin’s interpersonal skills liaising with architects, lawyers, designers, media, and brokers alike complement his experience and knowledge.

As VP of Strategic Partnerships, he will lead broker relations and work closely with our CMO, Rich Kuypers, on marketing programs to ensure that all partnerships are first-rate and in line with TCS' extremely high service standards. Garlin shares our core TCS values and will be a big part of our continued work to strengthen our brand, vision and goals.

TCS Promotional Video

As you know, TCS does not partake in much advertising or self-promotion, we value our client relationships and choose to spend our budgets on clients and growing organically through referrals. However, we do like to ensure that people know what we are about and the value proposition that TCS brings to investors. We chose an understated yet somewhat dramatic theme here in a very classy and professional black and white visual scheme. We hope you had a minute to check out our first brand video and if you didn’t, please have a look:

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